Validated by the Industry Advisory Council IAC, Memebers Include:
Digital marketing in South Africa is growing in popularity.As a professional,
whether you are entrepreneur, seeking to create a digital marketing strategy, or
if have a passion for digital marketing, this Digital Marketing Professional
Certificate is perfect for you.
WHAT YOU WILL LEARN
This program provides a complete social selling toolkit for sales representatives to help prospect, influence and close sales confidently online.
A practitioner-led program, it will provide you with practical and instantly
applicable solutions to increase leads and close more deals.
After completing the Certified Digital and Social Selling Specialist program, you
- Understand the value of social selling and using digital techniques in the
sales process to enhance performance.
- Find and identify the ideal buyers for your product and service
- Monitor important conversations within your industry
- Personalize engagement with target prospects
- Rank highly in search results (LinkedIn and Google) to attract prospects
- Recognize how to understand buyer needs and motivations
- Provide value-added content to build trust with potential and existing
- Use social selling to convert and keep customers and grow your sales
Your certification in specialist diploma in digital & social selling will give you an in-depth understanding and allows you to:
There are 5 comprehensive modules in this program:
- Fundamentals of Social Selling
- Finding and Targeting Prospects
- Attracting Customers
- Increasing Engagement
- Closing and Retaining